.png)
Trusted by founders who ship, not just "strategize"
From surviving pitch meetings to hitting product-market fit, we’ve been in the trenches with teams like 3X Genetics and Ledgeroo.
20+ Product Launches Supported
$100M+ in commercialized product influence
Experience from WebMD, McKesson, Change Healthcare, and more
Meet Evan Cox
Founder. Strategist. Operator.
I’ve spent 20+ years in SaaS and life sciences—launching products at scrappy startups, building strategy at WebMD and iSpecimen, and turning early-stage chaos into repeatable wins.
I don’t do theory. I build things that work. And if you’re a founder who’s tired of hand-wavy advice, we’ll get along just fine.
What It’s Like to Work With Us
Real structure. Real collaboration. Real results.
Our clients describe us as a calm, confident presence in the chaos of early-stage growth.
“I had the pleasure of working closely with Evan and I can honestly say he’s one of the best product leaders I’ve ever partnered with. As the VP of Sales, I always appreciated how rare it was to work with someone in product who truly understood (and cared about) the realities of what it takes to sell. Evan had a real focus on improving product-market fit and making sure what we built actually resonated with customers. He didn’t just ship features—he worked with my team to understand what would move the needle and then delivered. That kind of alignment between sales and product is rare, and Evan made it feel easy. He was instrumental in launching products that directly contributed to revenue growth, and he was always thinking ahead—strategically, commercially, and with empathy for both our customers and our sales team. Beyond the work, Evan’s someone I came to trust and call a friend, which makes writing this even more meaningful.”
- Robert G.
As a founder, I sought Evan’s help in clarifying my long-term vision and getting my pitch deck presentation-ready for the next level. He helped me immensely—his deep experience and insights fundamentally changed the way I think about different aspects of my business. He’s patient, sharp, and always willing to make time to help. You get the sense there’s genuinely nothing he’d rather be doing than helping founders succeed—and that passion shows in his work. I left every conversation with clearer thinking and greater momentum. On top of all the value he provides, he’s also just a genuinely nice guy and a pleasure to work with. I’d recommend him to any startup founder or team looking to elevate their product strategy.
- Jameson Galey, CEO LEDGEROO